An Instagram bio that converts is one of the key elements of a successful Instagram account. You only get 150 characters to make a lasting impression with potential customers. So how do you make the most of the little space you have?
Here to spill her top tips is Mackayla Paul, Instagram Marketing Specialist, and today’s guest blogger at What She Pictures. Read below to learn how you can write an Instagram bio that converts in just 4 easy steps:
A strategic and well-written Instagram bio that converts is a quick adjustment that you can make to your Instagram profile that will have a big impact on your results.
If you are trying to increase bookings for your services or even if you just want to grow your email list, you can use the power of your Instagram bio to do just that.
Ready to get right to the magic? Let’s jump right in.
Step One: Know Your Ideal Instagram Follower
Take a moment to think about who your ideal Instagram follower is.
I know I know… you don’t really want to do an exercise in the middle of a blog post… but this really *is* important to creating an Instagram bio that converts.
Whip out a pen and piece of paper (or the notes section on your phone) and answer the following q’s…
Where are they based (country/city)?
How old are they?
What appeals to them most about your product/service/blog?
Answering these questions will help to decide which approach to take when describing what it is that you do in your Instagram bio description.
For example; if you know that your ideal Instagram follower would love to follow you on Instagram to browse through your previous photography work to decide whether to hire you for their upcoming wedding, make sure to let them know first-hand when you are booked up to!
Woohoo! Now you are one step closer to having an Instagram bio that converts.
Keep on going, you’re so close.
Step Two: Have an Irresistible Offer in Your Instagram Bio
One sure-fire way to increase your Instagram-driven sales and bookings using your Instagram bio is to mention an irresistible offer.
If you are a service-based business you could offer an upgrade for anyone that books and mentions your Instagram account.
Another alternative if you are just getting started and want to test the waters is to create a free downloadable item like an e-book that would be helpful to your ideal Instagram followers.
Give that freebie a catchy title, mention it in your bio, and make sure to link that hot piece of content to something like Mailchimp so that you can grow your email list on auto-pilot!
PSSST -> Don’t quite have an offer just yet? Another way that you can approach this is by mentioning a unique approach that you take or your specific niche such as family photography.
Step Three: Show Your Personality in Your Instagram Bio
Are you a bit of a jokester? Is your brand voice a bit playful? Don’t be afraid to let your personality shine through. Use language that is authentic to you rather than opting for ‘business-y’ lingo.
On the flip side, if you’re a more relaxed, easy-going person and don’t want to add too much clutter to your Instagram bio you can create a list-like Instagram bio description that mentions key dot-points that your ideal followers would be interested in. Replace the dot points for an emoji, and you are well on your way to an Instagram bio that converts.
Step Four: Format Your Instagram Bio Like a Pro
Make sure to keep your Instagram bio as neat and tidy as possible. Have clear spacing between each sentence and use emojis to get the layout perfect.
You want your Instagram bio to be just as visually appealing as your Instagram grid if you want to have an Instagram bio that converts!
Instagram Bio Ideas to Inspire You:
The secret to writing an Instagram bio that converts is staying true to the essence of your business and showcasing the true benefit of your services or content to your new potential Instagram followers.
It is also important to showcase your personality, and what makes you different from others in your niche so that your followers are more likely to hang around.
By using your Instagram bio strategically you’ll be able to get better results from all of your hard work, and it may even give you inspiration for how you can use your Instagram Story Highlights (the circles right underneath your bio) to convert followers to clients.
Mackayla Paul is an Instagram Marketing Specialist from Australia best known for her work with the Australian Circular Fashion Conference and the multi-award-winning Instagram Scheduling app, PLANN. You can learn more about Instagram Marketing Strategy from Mackayla over on her website at www.mackayla.co